CBS and Pepsi to include video screen in print ads
by Ray.Ibanez on 20/08/09 at 9:21 am
Remember when companies added those audio ads in magazines? That activated as you opened a page? Well it looks like CBS and Pepsi have joined forces to one up that, with a video screen within a print ad! Entertainment Weekly will feature the world’s first video-screen in a page advertisement. The ads will feature some TV shows from CBS as well as Pepsi. The video in print ad will be available to EW subscribers in New York and in Los Angeles.
We’re assuming they will be short video ads, but Americhip who makes the video hardware, says it can support up to 40 minutes of video. Will this be a new trend? I wonder how much all this is costing CBS and Pepsi, it doesn’t really matter however, as it will definitely get people to stop and take notice.
-Ray
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