Red Bull NASCAR team pit stop in Times Square
by Ray.Ibanez on 12/06/09 at 2:53 pm
New York City recently said that they will be banning cars in Times Square soon making it accessible only to pedestrians. Times Square has been featured in countless movies and has millions of visitors a year, making it a great place for some viral marketing. This new form of marketing is the buzz word used quite often online and in marketing firms, a good guerilla marketing video on You Tube can make your company or product famous over night. Red Bull Racings NASCAN team came up with a pretty good viral marketing video recently, they had their pit crew and driver Brian Vickers do what they do best outside of a McDonalds in Times Square. The crew performed a tire swap right there in the middle of New York City and gave tourise quite a surprise. Good show Red Bull, good show.
-Ray
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