inspiretech Blog

The Days of Free HULU are limited

by Steve on 22/10/09 at 1:13 pm

Hulu, at the behest of its co-parent News Corp, is going to start charging for content in 2010. This is not good, this here news.

Here’s the money quote from NewsCorpian Chase Carey, so there’s no confusion:

It’s time to start getting paid for broadcast content online. I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business

It doesn’t get any less premium than broadcast content, which is exactly what Carey says we’ll soon be paying for—sometime in 2010, he supposes. This is extra-extra-foreboding next to last week’s statements about a paid Hulu from Time Warner CEO Jeff Bewkes, highlighted by TVBizwire: “That’s not an if,” he said “that’s a when”.

Well it was fun while it lasted. I am a frequent user of Hulu, but depending on the price I most likely won’t be using Hulu so much next year once it’s no longer free. Guess I will just have to remember to set my Tivo or be on my couch on time for my favorite shows, because I ain’t paying for stuff thats free on T.V.

-Steve

[gizmodo]

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