Acer passes Dell as second largest PC maker
by Ray.Ibanez on 29/06/09 at 2:28 pm
Do you own an Acer? I don’t, but apparantly many people around the world do. Acer is set to take over the second place spot as the second largest PC maker away from Dell. HP is currently in the number one position with Acer close behind, which is due in a good part to their netbooks and budget priced PC models. Acer is also regarding as having good vision within the industry because they always seem to include features in their PC models months before the competition does. The slow economy has also worked in Acers favor as many consumers have flocked to lower priced PCs over high end ones (or Macs). Acer has also been buying up smaller PC makers recently like; Gateway, Packard Bell and eMachines. They’re like the General Motors of the PC making world. So even if you don’t own an Acer, chances are someone you know does, and someone they know does…you get the point.
Over the last two years, it has acquired brands like eMachines, Gateway and Packard Bell. It pitches eMachines as its most affordable brand, while Acer-branded products cater to the mainstream. The Gateway moniker covers more expensive, flashier computers in the United States, while the Packard Bell brand serves the same purpose in Europe.
The four-front branding assault adds a thick layer of complexity to the company’s ultimate goal of establishing a consistent image around the globe. But Mr. Lanci says PC makers must follow the lead of automobile companies and the likes of Procter & Gamble with a brand for every occasion now that consumers make up such a large part of the computer business.
- Ray
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